Cookie policy

We wish to operate as transparently as possible for our users and this notice describes what tracking technologies we use and what we use them for.

When you visit the Marketing Wirral website we (and service providers acting on our behalf) automatically collect certain data using tracking technologies called 'cookies' and 'web beacons' to ensure our website operates appropriately.

We do this by collecting data from users to personalise your visit to our website.   Cookies are NOT viruses, trojan horses or malware. By doing this, Marketing Wirral cannot access the personal files on your mobile phone, tablet, computer or electronic devices.  

What is a Cookie?

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow us to identify your device as you navigate through our publicly-accessible, Marketing Wirral website. We also use cookies to identify any visitors returning to visit our website. In doing so, this helps to make navigating and interacting with our website more efficient, easy and meaningful.

By themselves, cookies do not identify you specifically. Rather, they only recognize your web browser, therefore we will never know your identity after you have visited the Marketing Wirral website, unless you identify yourself specifically to us.

Marketing Wirral uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off. You can turn off your web browser’s ability to accept cookies. But, if you do that, certain parts of the website may not work for you.

Cookie Types

Functionality cookies

Functionality cookies allow the Marketing Wirral website to remember information you have entered or preferences you select and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. You can use your browser settings to opt out of functionality cookies. For more information on how to do that, click here. Note that opting out may affect the functionality of our Site or account portal for you. We may use Flash cookies to store preferences you set whilst online. To manage privacy and storage settings for Flash cookies, click here.

Performance cookies

These cookies collect data about how visitors use the Marketing Wirral webite. This includes data like which pages visitors go to the most. These cookies don’t collect information that individually identifies visitors. The data these cookies collect is aggregated and intended to be anonymous and used to improve how the site functions and performs.You can use your browser settings to opt out of performance cookies. For more information on how to do that, click here. We may also have third party service providers help us track and analyse usage and volume statistical information from individuals who visit our Site. Or, we may use Flash cookies for this. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.To manage privacy and storage settings for Flash cookies, click here.

Third party service providers that currently place performance cookies include:

Google Analytics – We use Google Analytics to help analyse which pages on the Marketing Wirral website visitors have viewed.For information on how to opt-out of tracking technologies from Google Analytics, click here.The above list of third party service providers that place cookies is subject to change and list may not include all such providers at any given time. 

What’s a Web Beacon?

We use web beacons along with cookies to gather data about use of the Marketing Wirral website and interaction with emails from Marketing Wirral. Web beacons are clear electronic images that can recognise certain types of data on your computer, like cookies, when you viewed a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, we may put web beacons in marketing emails that notify us when you click on a link in an email that redirects you to a page on the Marketing Wirral website. We use web beacons to operate and improve our website and email communications.

What We Do With IP Addresses

When you visit the Marketing Wirral website or use our products and services, like our APIs, we collect your IP addresses to track and analyse information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors are accessing our website from, to detect possible fraud.

How We Treat 'Do Not Track' Signals

Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, there is no general agreement on how companies like Marketing Wirral should interpret Do Not Track signals. Therefore, we do not currently respond to DNT signals, whether that signal is received on a computer or on a mobile device. Marketing Wirral does, however provide meaningful choices to you about the information that is collected through cookies and web beacons through the various opt-out options set forth above. We will continue to monitor developments around DNT browser technology and the implementation of a standard.

Managing cookies

You can manage and remove any cookies for your personalised preference, by going to your browser settings and making the necessary changes.   Please kindly note that this may prevent you from using parts of our website.

The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies:

Chrome
https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies

Safari OS X
http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html

Safari iOS
http://support.apple.com/kb/HT1677

Internet Explorer for windows 10 or 11
https://support.microsoft.com/en-us/windows/change-your-default-browser-in-windows-020c58c6-7d77-797a-b74e-8f07946c5db6

Firefox
http://support.mozilla.org/en-US/kb/Cookies?s=cookies&r=0&e=es&as=s

Android
http://www.google.com/support/mobile/bin/answer.py?hl=en&answer=169022